Wednesday, August 12, 2009

What's Different About Social Media

I just listened to an excellent keynote speech by Peter Shankman and he pointed out one of the biggest differences between social media and other media.

Social media is a two way communication. Radio and TV are one way. They say something and that's it. You have no way (or very little way) of responding and intereacting. Social media is a two way street. You're constantly updating and interacting with people who are interacting directly with you. You post something and right away people see or hear it and respond.

Remember that to get the most out of LinkedIn you need to do more than just post a profile and not do anything else.